What is on line real estate advertising?

On line real estate advertising is very similar to Internet advertising, in fact we could say it is the same thing but perhaps it is a bit more general; as we must know there are many alternatives to promote our properties on the internet: using blogs, video internet sites, internet listings, etc; as we have specified each of them in other article, we will focus on the advantages and disadvantages of on line real estate advertising. We will begin with the most well known advantages; first of all we must admit that customers always look for comfort, so when we think of publicity we must have this idea in mind; on line real estate videos give us the chance to promote our house thinking of the future client needs.

When someone surfs the net and watches videos of properties, is because that person does not have the intention of traveling to a real estate agency; as users we can watch videos in our notebook or laptop without moving a finger. On line real estate advertising offers special services that agencies don’t: publish our property from our place just by opening and account and paying a reasonable fee per month. How do we access to this application?, first we must cerate an account on the website and after choosing a nickname and a password, we will upload the video clip of our home.

We also remind you to read all the terms and conditions since not all files extensions are accepted, most of video websites work with MPEG, AVI and MOV; besides once our property has been sold or rented, we must cancel the publication, otherwise we will probably get punished and excluded from the rest of the users. This is the most effective on line real estate advertising method, as we have said before, we also have blogs but if we do not count with publicity, the visits we might receive to our internet site will be just a few. In case we decide to create a blog, we must search for important links in different directories or related sites; that is the only way we have to increase the traffic in our page. Finally, we have the on line listings; if we afford a site which reputation is really important then we will have great results but, it is an expensive service; we will never fin free listings so we must think of spending at least USD $ 60 per month.

How to advertise

On line real estate advertising is just another way of marketing but we must be extremely smart at the time of the publication; if we choose a video website to promote our property, then we will have to tape an interesting video that can catch the clients’ attention. For example, we may add music, special effects or use professional lamps to get more light in those dark spaces of the house, etc. The written information we enter is also a good strategy to get customers; when we describe the property we must use words such as: comfortable, bright, pleasant, wide, etc; in this way the reader will feel more interested.

In case we use a blog, the techniques will be centered on the description of the house, since we do not have many interactive tools in the page; we will do exactly what we specified above adding pictures or images. We do not have to forget to include a contact e-mail address or phone number. In case a user asks a question we must be alert and answer it as soon as possible showing interest and responsibility.

Finally, if we choose the traditional on line real estate advertising method, we mean, the listings, we must be aware of something; promoting a property here is very different from both mentioned alternatives since here we must choose some keywords to be included in most of the results. For example, if we have a house in Buenos Aires, Argentina, with swimming pool and garage, in the keywords search we won’t only enter “house, Buenos Aires, Argentina”, but also “swimming pool, garage”, in this way our publication will appear among others if the user combines all those words in the search engine. This on line real estate advertising resource uses to be very expensive but at the same time is very affective if we choose a website with a interesting reputation.